Brand Analysis Video

This video is my presentation for my Persuasion class, Communications 333, at Old Dominion University. Our task was to pick a brand that we often saw ads for, and analyze five different advertisements for that brand. The brand I chose was Chick-fil-a because I felt that the company is very good at getting peoples attention. Their ads are targeted more for everyone and they use a lot of heart pulling messages. I really enjoyed this assignment because I found a bunch of new commercials I have never seen before and some of them were really inspirational. Underneath my video I will list all of my references for the ads and anything else I have used.

https://youtu.be/JmCsU4UqaEM

references:

Chickfila. (2022, November 17). The Snow Globe | Stories of Evergreen Hills | Created by Chick-fil-A [Video]. YouTube. https://www.youtube.com/watch?v=1sAQY0IpOiQ

hendrix, B. (2015, July 14). 20 years of cows. Chick. Retrieved December 3, 2022, from https://www.chick-fil-a.com/stories/inside-chick-fil-a/20-years-of-cows

Chick-fil-a. (2022). Cow appreciation day. Chick. Retrieved December 3, 2022, from https://www.chick-fil-a.com/cow-appreciation-day

SN. (2021, October 2). Chick-fil-A commercial 2021 - (USA). YouTube. Retrieved December 3, 2022, from https://www.youtube.com/watch?v=Oyp3pHRxE3M

Seabrook, T. (2022, November 29). Loquitur. Retrieved December 3, 2022, from https://theloquitur.com/chick-fil-a-versus-popeyes-sandwich-debate/